With an aim of opening 100 outlets in 12 months, Kamats is on a growth trajectory since the opening of the first outlet in 2010. FoodService speaks with Vikram Kamat, Managing Director, Kamats Restaurants & VITS Hotels, about the brand‘s future plans and what makes them stand out from the competition.
Give us a brief description of the evolution and growth of your company and its F&B brands over the years?
Kamats has been in the business of healthy hygienic and pure vegetarian Indian food for over 80 years. While the company was originally a family fi rm, it has now become more corporatized and professional and expanded into franchising. Today, it has over 51 franchised outlets across six states in India and is looking to go pan-India and international.
What is the culinary portfolio that is offered at your restaurants and what is the price range? Which are your best-selling products?
We offer an array of culinary delights at our restaurants. Our best selling products are Idli and Dosa and Kamats (Aloo chaat) Vada.
What is the market positioning that your brands are looking to create?
Our brands mantra is ‘Hot healthy and hygienic pure vegetarian food’.
What is your customer catchment and how is your location strategy aligned to it?
South Indian and items like Idli Dosa are loved by all but not always available. Hence, Kamats aims to make Idli, Dosa, Kamat Vada and Filter Coffee and great Indian kadak chai available to all.
How are you bringing technology to bear on your logistics, supply chain and innovation?
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Bu hikaye foodService India dergisinin March- April 2018 sayısından alınmıştır.
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