The Pony Effect- Secrets From The Queen Of K-Beauty
CLEO Singapore|July 2016

You know her face, you may know her name. Now we get a glimpse behind the scenes with one of K-Beauty’s brightest stars.

Kit Chua
The Pony Effect- Secrets From The Queen Of K-Beauty

The undisputed queen of K-Beauty vlogging, Park Hye Min  more famously known as PONY – isn’t just another girl posting makeup tutorials on YouTube. From the undifferentiated hordes of wannabe- Michelle Phans, the petite PONY stands tall as a beauty juggernaut whose makeup mastery has earned her millions of followers across YouTube and Instagram.

Her prowess is by no means average; one of PONY’s most popular videos – viewed more than 7 million times – follows PONY as she transforms her soft, South Korean features into a startling facsimile of the feline eyes and hard angles of Taylor Swift. Your run-of the-mill “How to get Kylie Jenner lips” tutorial, this ain’t.

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