Watch Out, America: The Rooneys Are Coming For You

The pair have signed a big-time branding deal

First there were the Osbournes Then there were the Kardashians. And now, look out, America, because here come the Rooneys. As Coleen prepares to join husband Wayne and start their new life across the Atlantic, insiders say they have signed a deal that’s set to make them one of the most famous families around. It means moving into a multi million-pound mega-mansion, sending their kids to the fanciest schools, and maybe even starring in their own reality show.

“Coleen knows that they need to start from scratch to create their US brand,” says an insider close to the pair, who are parents to sons Kai, eight, Klay, five, Kit, two and Cass, six months. “She’s very business savvy, and she would love not to be so financially dependent on Wayne any more. She’s normally such a homebody, but she feels it would be stupid not to take advantage of an opportunity like this. Initially, she never thought that she would leave the UK, so she’s now more open-minded to other things that she would’ve previously ruled out.