The bridal experts behind JADE talk to HELLO! on the art of fashioning the modern Indian bride, their stellar roster of celebrity clients and the road ahead
What inspires you today?
“The same things that inspired us when we started out – our craftsmen, the beautiful brides we’ve had the opportunity to dress up and interact with, the stories hidden in the many corners of India and this country’s rich, diverse and timeless heritage. We see ourselves as custodians of our culture, history and heritage and thus are always pushed to do justice by it and everyone who has helped us become who we are today.”
This year you celebrate 10 years in Indian fashion, what is the most important lesson you’ve learnt on the journey so far as designers-cum entrepreneurs?
“For us, the greatest learning has been to identify our vision, our brand’s ethos and core values and shaping our brand’s DNA, and then doing everything it takes to stay true to these values. We’ve learnt that trends come and go, the only way a brand becomes a legacy is when it marches to the beats of its own drum, and stays loyal to its beliefs.”
A slew of celebrities have worn your designs…
“We’ve had the privilege to dress up some of the most beautiful, beloved and powerful women in India as well as abroad – from Kim Kardashian to Deepika Padukone to Alia Bhatt and Disha Patani to Madhuri Dixit. And every opportunity has been one we’ll cherish forever. Every woman has a distinct personality and a unique aura, and when they adorn our creations, these outfits too take on a new life. Needless to say, it’s been a delightful experience, and we look forward to engaging with more women in the future!”
A style icon for the ages…
Bu hikaye Hello! India dergisinin October 2018 sayısından alınmıştır.
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Bu hikaye Hello! India dergisinin October 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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