Can Big-screen Comedy Survive The Superhero Era?
AppleMagazine|July 14, 2017

Can Big-screen Comedy Survive The Superhero Era?

Can Big-screen Comedy Survive The Superhero Era?

Days before the opening of the Will FerrellAmy Poehler comedy “The House,” producer Adam McKay could see the writing on the wall. The box-office forecast for the film wasn’t looking good.

In the end, “The House” opened with just $8.7 million, the latest in an increasingly long line of comedy flops. “The House” may have had its problems (Warner Bros. opted to not even screen it for critics) but what stood out about the result was how dispiritingly typical it was.

“This has just been happening a lot. If it’s not our comedies, it’s other comedies from friends of ours that just are underperforming very consistently,” said McKay, whose production company with Ferrell makes a handful of comedies a year.

Unless the upcoming “Girls Trip” - promoted as the black, female version of “The Hangover” breaks out, this summer will likely pass without a big comedy hit. “Rough Night,” ‘’Baywatch” and “Snatched” have all disappointed despite the star power of Scarlett Johansson, Dwayne Johnson and Amy Schumer, respectively. The lone sensation has been the Kumail Nanjianiled, Judd Apatow produced “The Big Sick.” But that Lions gate-Amazon release is a specialty one; it’s made $6.8 million in three weeks of limited release.

Bu hikaye AppleMagazine dergisinin July 14, 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye AppleMagazine dergisinin July 14, 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

APPLEMAGAZINE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
UN EXPERTS URGE UNITED NATIONS TO LAY FOUNDATIONS FOR GLOBAL GOVERNANCE OF ARTIFICIAL INTELLIGENCE
AppleMagazine

UN EXPERTS URGE UNITED NATIONS TO LAY FOUNDATIONS FOR GLOBAL GOVERNANCE OF ARTIFICIAL INTELLIGENCE

A high-powered U.N. advisory body said that global governance of artificial intelligence is “imperative” and urged the United Nations to lay the foundations for the first inclusive global institutions to regulate the fast-growing technology.

time-read
3 dak  |
September 27, 2024
VIDEO GAME ACTORS' UNION CALLS FOR STRIKE AGAINST 'LEAGUE OF LEGENDS'
AppleMagazine

VIDEO GAME ACTORS' UNION CALLS FOR STRIKE AGAINST 'LEAGUE OF LEGENDS'

Hollywood’s actors union called a strike against the popular multiplayer online game “League of Legends” on Tuesday, arguing the company that produces the game attempted to get around the ongoing video game strike by hiring nonunion actors to work on a union title.

time-read
2 dak  |
September 27, 2024
ALMOST ALL SMALL BUSINESSES ARE USING A SOFTWARE TOOL THAT IS ENABLED BY AI
AppleMagazine

ALMOST ALL SMALL BUSINESSES ARE USING A SOFTWARE TOOL THAT IS ENABLED BY AI

As the use of artificial intelligence is expands, more small firms say they’re harnessing AI to help their businesses.

time-read
2 dak  |
September 27, 2024
CAN AI MAKE VIDEO GAMES MORE IMMERSIVE? SOME STUDIOS TURN TO AI-FUELED NPCS FOR MORE INTERACTION
AppleMagazine

CAN AI MAKE VIDEO GAMES MORE IMMERSIVE? SOME STUDIOS TURN TO AI-FUELED NPCS FOR MORE INTERACTION

For decades, video games have relied on scripted, stilted interactions with non-player characters to help shepherd gamers in their journeys.

time-read
4 dak  |
September 27, 2024
GOOGLE WINS LEGAL BID TO OVERTURN 1.5 BILLION EURO ANTITRUST FINE IN EU DIGITAL AD CASE
AppleMagazine

GOOGLE WINS LEGAL BID TO OVERTURN 1.5 BILLION EURO ANTITRUST FINE IN EU DIGITAL AD CASE

Google won a court challenge this week against a 1.49 billion euro ($1.66 billion) European Union antitrust fine imposed five years ago that targeted its online advertising business.

time-read
2 dak  |
AppleMagazine #673
FACEBOOK OWNER META BANS RUSSIA STATE MEDIA OUTLETS OVER 'FOREIGN INTERFERENCE'
AppleMagazine

FACEBOOK OWNER META BANS RUSSIA STATE MEDIA OUTLETS OVER 'FOREIGN INTERFERENCE'

Meta said it's banning Russia state media organization from its social media platforms, alleging that the outlets used deceptive tactics to amplify Moscow's propaganda. The announcement drew a rebuke from the Kremlin.

time-read
2 dak  |
AppleMagazine #673
CONGRESS TARGETS CHINESE INFLUENCE IN HEALTH TECH. IT COULD COME WITH TRADEOFFS
AppleMagazine

CONGRESS TARGETS CHINESE INFLUENCE IN HEALTH TECH. IT COULD COME WITH TRADEOFFS

A California biotechnology company that helps doctors detect genetic causes for cancer is among those that could be cut out of the U.S. market over ties to China, underscoring the possible tradeoffs between health innovation and a largely bipartisan push in Congress to counter Beijing's global influence.

time-read
3 dak  |
AppleMagazine #673
TECH BILLIONAIRE RETURNS TO EARTH AFTER FIRST PRIVATE SPACEWALK
AppleMagazine

TECH BILLIONAIRE RETURNS TO EARTH AFTER FIRST PRIVATE SPACEWALK

A billionaire spacewalker returned to Earth with his crew on Sunday (15), ending a five-day trip that lifted them higher than anyone has traveled since NASA's moonwalkers.

time-read
2 dak  |
AppleMagazine #673
INSTAGRAM MAKES TEEN ACCOUNTS PRIVATE AS PRESSURE MOUNTS ON THE APP TO PROTECT CHILDREN
AppleMagazine

INSTAGRAM MAKES TEEN ACCOUNTS PRIVATE AS PRESSURE MOUNTS ON THE APP TO PROTECT CHILDREN

Instagram is making teen accounts private by default as it tries to make the platform safer for children amid a growing backlash against how social media affects young people's lives.

time-read
3 dak  |
AppleMagazine #673
LONGSHOREMEN AT KEY US PORTS THREATENING TO STRIKE OVER AUTOMATION AND PAY
AppleMagazine

LONGSHOREMEN AT KEY US PORTS THREATENING TO STRIKE OVER AUTOMATION AND PAY

Determined to thwart the automating of their jobs, about 45,000 dockworkers along the U.S. East and Gulf Coasts are threatening to strike on Oct. 1, a move that would shut down ports that handle about half the nation's cargo from ships.

time-read
5 dak  |
AppleMagazine #673