How Good Design Can Foster Business Success Online

Doug Main says designers need to think commercially as well as creatively

It’s very easy for commercial organisations to look at design as an added expense, rather than an investment into its future success. A company’s business plan will typically include the costs of staff, infrastructure, and products and services – but why should the creative be seen as an ‘extravagance’ or worse still, overlooked entirely?

In fact, design can be the accelerator needed to generate company leads. It can be the difference between brands retaining customers, and their key targets venturing to a competitor’s offerings, if the overall production hasn’t hit the mark.

Thinking about some of the world’s most profitable businesses – such as Apple, Nike and McDonald’s – it just goes to show just how much importance these companies placed on executing the concept perfectly. Why? Because they understand that when something looks good, people take notice.