“Along With Camera Technology We Are Also Focusing On An Overall Smartphone Experience With Battery And Design Innovations”

OPPO is being identified as the selfie-centric smartphone brand by the youths in India but, it has other facets as well; be it Artificial Intelligence, motorized selfie lens in Find X to Waterdrop design and VOOC charging in F9 Pro. Will Yang, Brand Director, OPPO India had a word with Haider Ali Khan on these new concepts, brand strategy and much more. Edited Excerpts:

From the debut in 2014 to Selfie centric smartphone F3 and now to Find X, OPPO has come a long way. How has been the journey for OPPO in India to get featured among top 5 smartphone brands? OPPO’s cultural core is Benfen. It indicates to always do the right thing by examining our actions and providing the best to our consumers as they are the very foundation for OPPO’s strategy in India. We want to provide products that truly meet the customers demand especially the youth and give them the best service.

Keeping the same in mind, our product strategy has been based on three key pillars: Design, Photography and Fast Charge technology. These three pillars are salient for us throughout the globe. In India we started out with a focus on photography especially selfie technology for the youthful consumers. Our Selfie Expert F series – F1, F3, F5, F7 and the very recently launched F9 Pro have all been appreciated for their breakthrough camera technology. In the last one year, our R&D team has worked towards better understanding demands of Indian consumers. Hence along with camera technology we are also focusing on an overall smartphone experience with battery and design innovations.

This year, keeping in mind our aim to design products that resonate with the consumers and combines superior aesthetics, technology, and quality we launched OPPO Find X. With Find X, we set out to design a product that is a combination of art and innovative technology, both intrinsic to the core of our brand. We not only wanted to build a powerful and full-screen phone, but a truly beautiful one as for OPPO a smartphone is not just a communication tool, but a piece of art – which is what the Find X represents.