Global app revenue reaches $39 billion in the first half of 2019, up 15% year-over-year
The world’s App Store and Google Play users generated a combined $39.7 billion in spending on mobile apps and games during the first half of 2019, reveals a new report by mobile app intelligence firm Sensor Tower. Interestingly, this was 15.4 percent more than the $34.4 billion consumers spent across both stores in the first half of 2018.
Consumers spent an estimated $25.5 billion globally on Apple’s App Store during the first half, an increase of 13.2 percent year-over-year from $22.6 billion in Q1 and Q2 of 2018. The amount generated by Apple’s platform was approximately 80 percent greater than Google Play’s estimated gross revenue of $14.2 billion for the half, the report said. That was up 19.6 percent Y/Y from first half 2018’s total of $11.8 billion.
Tinder was the highest-grossing non-game app in 1H19, generating an estimated $497 million in spending across both stores. This was about 32 percent more than users spent in the app during the first half of 2018.
Bu hikaye My Mobile dergisinin August 2019 sayısından alınmıştır.
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Bu hikaye My Mobile dergisinin August 2019 sayısından alınmıştır.
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