Face to Face

VIDEOCON, THE HOUSEHOLD CONSUMER DURABLE NAME, HAS BEEN INSTRUMENTAL IN TAKING THE MAKING LEAD IN PROVIDING AFFORDABLE YET ADVANCED PRODUCTS TO THE INDIAN CONSUMERS FOR THE LAST THREE DECADES. DESPITE VERY TOUGH COMPETITION FROM THE KOREAN AND JAPANESE ELECTRONICS MAKERS, VIDEOCON HAS REMAINED AMONG THE TOP PLAYERS IN THE MARKET. TAKING AHEAD THE LEGACY OF THE BRAND, AKSHAY DHOOT, HEAD TECHNOLOGY & INNOVATION, VIDEOCON, HAS BEEN SUCCESSFUL IN GUIDING THE CONGLOMERATE TO THE NEXT LEVEL. HE SPOKE WITH HAIDER ALI KHAN AND SHARED THE FUTURE ROADMAP FOR THE VIDEOCON GROUP. EXCERPTS…

- Haider Ali Khan

Could you please elaborate on Videocon’s journey from Consumer electronics to the Smartphone segment? How has it evolved? 

With a vision delight and deliver beyond expectations, in 1985 my late grandfather shri Nandlal Madhavlal Dhoot founded Videocon, which became the first Indian Company to bring colour televisions in the country. Videocon is now a household name across various categories in the country.

Driven by the philosophy of innovation and customer centricity, Videocon has always put-in efforts towards strengthening its offerings and services. Over the course of time, Videocon has contributed to innovations, adapted to the market trends and skillfully engineered its wide range of products to achieve consumer satisfaction. The Company’s products have been creating a better world for consumers by offering innovative, technologically-advanced products. since smart, connected devices are the rage globally, we are working to register a strong presence here. The addition of smartphones in the product portfolio was natural, given that connected, smart devices are ubiquitous worldwide, which is where the future lies.

Videocon was able to quickly leverage its manufacturing and distribution capabilities to add smartphones to its product portfolio.

Which is your target group and why did you choose them? 

Since India has almost 250 million smartphone users, it surpassed the us in 2016 as the second-largest smartphone market globally. the population of 1.3 billion and a $2.3 trillion economy growing more than 7% each year shows clearly there is tremendous untapped potential for smartphones being manufactured locally. given this scenario, Videocon’s target group includes young and old as well as urban and rural customers.