The Incredible Story Of Micromax!

Micromax story is really incredible in many ways that the homegrown brand went on to become the leading brand in the country challenging Samsung in its prime and has the entire ingredients to repeat itself inspite of the huge success of the Chinese brands. A brand that had started a sub-brand, YU Televentures, for the online buyers when no company would have imagined and it garnered success all across for its machoism. We explore the journey of this incredible brand through our prism.

- Haider Ali Khan

Micromax, the homegrown consumer electronics company based out of Gurugarm in Haryana, has been a much loved child for the Indians not only because it is an Indian company but, due to fact that this company made them fulfill their dreams of owning a smartphone, TV or Air conditioners, etc when it seemed a distant dream for them. the company which is a brain child of Rahul Sharma, Vikas Jain, Sumeet Arora and Rajesh Agarwal has always been the first choice of the Indian buyers in metros as well as in far flung areas of this huge nation. An Indian company that reached out to Hugh Jackman for endorsement whose dominance can be ascertained worldwide. Not only in India, the homegrown brand, had also entered the shores of Russia in 2014 which no Indian company could have ever dreamt off and becoming the second most smartphone selling company there. We all know by our primary and secondary sources that Micromax was started as an It software company in 2000 supplying components to the likes of Nokia, Dell, etc, and then finally venturing into handset manufacturing in 2008. Micromax was amongst the first Indian companies that democratized the smartphones at a time when 3G was picking up. Apart from this, Micromax was also among the few companies which started its mobile manufacturing in India after Samsung and Nokia.

Inception