Christopher Murphy stresses the need to nurture conversation post-launch to maintain momentum.
In the eighth article in my ongoing series exploring the design of business, I’ll explore the importance of keeping the conversation about your new product or service going, building your customer base and ensuring you maintain momentum postlaunch. With your launch sequence successfully initiated it’s important to have a clearly defined plan to keep the conversation about your new product going. If all went well you’ll likely have seen a surge of sales in your first 48 hours. Great news!
Over time this surge will eventually drop off. Don’t worry, this is only natural. Your role now, in addition to ensuring your new customers are well looked after, is to ensure a steady flow of traffic keeps coming to your site.
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Bu hikaye NET dergisinin Summer 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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