One Day In The Mother City

Wesgro CEO Tim Harris invites South Africans to replace the thrills and joy of travelling abroad with a holiday that encompasses all that we have right here in the Western Cape.

- Tim Harris

I’ve proudly called the Cape “home” for 22 years. It is difficult to put into words the experience of flying over the Cape Winelands to land in the Mother City, set against the backdrop of one of the world’s natural wonders – our global icon, Table Mountain.

When you touch down and begin to discover the Western Cape’s many cultures and unique experiences, you soon realise that this truly is a world within one province.

Tourism is at the very heart of what keeps the economy of the Cape alive.

The past year has thrown many curveballs, but few sectors have been as affected as aviation and tourism. By the end of March 2020, South Africa was in a state of lockdown with both national and international borders remaining shut for most of 2020. We needed to figure out how to support a tourism sector now unable to operate, while keeping Cape Town and the Western Cape top of the domestic consideration list for when travel resumed. It was to this end that the One Day Western Cape campaign was launched.

ARMCHAIR AUDIENCE

The campaign showcased our beautiful province to the “armchair audience” under lockdown in South Africa and around the world. It used digital content tools to virtually remind viewers that one day, Cape Town and the Western Cape would be open for them to explore and experience again. In so doing, it has brought the world of the Western Cape to viewers stuck in their living rooms.