Before Jason Ballard became an en-trepreneur, he considered becoming a priest. His speech is still peppered with the idiom of faith—wicked, angels, sacred—and, when he latches on to a subject he cares about, he assumes a rousing, propulsive cadence. These days, the topic he is most evangelical about is our broken housing system. “What we’re doing is not working,” Ballard told me last spring. “There are far too many homeless people. Working-class people can’t afford basic housing in regular old American cities. Construction’s too wasteful. Houses aren’t energy-efficient enough. At the suburb scale, it’s dystopian, almost, what we’re getting, right? We’re supposed to be the most advanced version of humanity that’s ever existed and we can’t even meet this basic need properly. And that means the housing of our future can’t—not shouldn’t, but can’t—be like the housing we have now.”
In 2017, Ballard co-founded Icon, a construction startup focussed on what he believes to be a solution to the housing crisis: 3-D-printed construction, a largely automated method that creates buildings layer by layer, typically with cement-based material. The company has offices in the Yard, a mixed-use development in a formerly industrial area of Austin, Texas. The Yard is currently home to a sake company, a winery, a brewery, a canned-cocktail company, a hard-seltzer manufacturer, a whiskey distillery, and a Tesla dealership. On the morning I visited, the air was thick with the sweet-sour smell of fermentation.
Bu hikaye The New Yorker dergisinin January 23, 2023 sayısından alınmıştır.
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Bu hikaye The New Yorker dergisinin January 23, 2023 sayısından alınmıştır.
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