![Story Sellers](https://magarticles.magzter.com/articles/13875/428499/5e7d94da1f5ad/Story-Sellers.jpg)
In 1932, Lester Gaba set out to create the ideal woman. His aim was simple: she would be beautiful but attainable, a figure that the everyday person could see themselves in. Gaba named his creation Cynthia. Though Cynthia was technically a mannequin — one commissioned by Saks Fifth Avenue — Gaba started bringing her out into the world, treating her like a real person at all times.
Cynthia quickly became a quasi-celebrity. She was a regular sight at parties and events and was even photographed for a Life magazine feature. Companies, sensing an opportunity to capitalize on the attention, started sending her their products. “She received free dresses from Saks, diamonds from Tiffany’s, tickets to the Metropolitan Opera,” said journalist Roman Mars on an episode of the design podcast 99% Invisible.
“When she showed up in tabloids, she was wearing designer clothes.” Cynthia may not have been sentient, but she was a trendsetter; her brief time as a socialite-cum- advertiser also foreshadowed the world of social media influencers who dominate Instagram feeds and marketing campaigns today.
Like Cynthia, social media influencers aren’t usually celebrities, at least not in the traditional sense. They tend to be regular people — often young, often attractive — who have turned posting pictures or videos to YouTube, Instagram, Snapchat, or TikTok into jobs. For just about any niche or hobby, whether it’s travel, fashion, video games, or fishing, there’s an influencer posting about it on a daily (or hourly) basis, amassing a large and loyal following. Companies have taken note, and they are buying access to these audiences in exchange for merchandise and cash.
Bu hikaye The Walrus dergisinin May 2020 sayısından alınmıştır.
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Bu hikaye The Walrus dergisinin May 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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![MY GUILTY PLEASURE](https://reseuro.magzter.com/100x125/articles/13875/1721021/ZjBpzYG4o1719492279999/MY-GUILTY-PLEASURE.jpg)
MY GUILTY PLEASURE
I WAS AS SURPRISED as anyone when I became obsessed with comics again last year, at the advanced age of forty-five. As a kid, I loved reading G.I. Joe and The Amazing Spider-Man.
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The Upside-Down Book
In her new novel, Rachel Cusk makes the case for becoming a stranger to yourself
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Pick a Colour
BACK HERE, I can hear a group of women trickle in. Filling the floor with giggles and voices.
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Quebec's Crushing Immigration Policy
Familial separation can have devastating consequences on mental health and productivity
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The Briefcase
What I learned about being a writer from trying to finish a dead man's book
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In the Footsteps of Migrants Who Never Made It
Thousands have died trying to cross into the US from Mexico. Each year, activists follow their harrowing trek
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Blood Language
Menstruation ties us to the land in ways we've all but forgotten
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Dream Machines
The real threat with artificial intelligence is that we'll fall prey to its hype
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Invisible Lives
Without immigration status, Canada's undocumented youth stay in the shadows
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My Guilty Pleasure
"The late nights are mine alone, and I'll spend them however I damn well please"