A Deep Dive Into The Future Of Virtual Reality And Augmented Reality
Digital Studio|March 2020
A dive into the finer aspects of Virtual Reality and Augmented Reality, taking the world by storm
Anisha Gakhar
A Deep Dive Into The Future Of Virtual Reality And Augmented Reality

Virtual Reality (VR) is the term used to describe a three-dimensional, computer-generated environment, which can be interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects in a way that he feels he is a part of it. Augmented Reality (AR), on similar lines, is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. VR and A have been used to great success in movies and documentaries, owing to its ability to simulate an environment for a user to feel he’s right in the middle of the scene going on in a movie. This helps the user empathise with the subject matter—especially a sensitive one, which otherwise, might be difficult to convey by traditional flat screens.

Behram Patel, head of training, Emerging Technologies, Famous Studios, said, “Film productions in Hollywood are making tremendous use of VR for previsualisation. Entire digital sets are created in 3D and then seen in VR, so that the filmmakers can get a clear sense of space and location. Digital set construction helps all stakeholders make informed decisions when the time comes to actually construct a set.” VR is also used in digital location scouting, which falls under virtual production. Famous Studios has the first-ever virtual production setup in Bollywood.

Bu hikaye Digital Studio dergisinin March 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Digital Studio dergisinin March 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

DIGITAL STUDIO DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY
Digital Studio

BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY

The Broadcast India Show 2024, held at the Jio World Convention Centre in Mumbai, highlighted cutting-edge technology and sustainable practices.

time-read
1 min  |
November 2024
UNFORGETTABLE MOMENTS
Digital Studio

UNFORGETTABLE MOMENTS

A Night of Glitz and Glamour at the Digital Studio India M&E Awards 2024

time-read
5 dak  |
November 2024
TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS
Digital Studio

TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS

Toshiba announces its next-generation S300 Pro Surveillance Hard Disk Drives (HDDs) targeting the latest requirements in the surveillance storage market.

time-read
3 dak  |
November 2024
Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel
Digital Studio

Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-itskind personalized FAST channel in the industry, built on a patent-pending technology from Amagi.

time-read
1 min  |
November 2024
Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation
Digital Studio

Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation

Appear, a global leader in live production technology, is pleased to announce the appointment of Shakunt Malhotra as Vice President for the Asia-Pacific (APAC) region.

time-read
1 min  |
November 2024
SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production
Digital Studio

SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production

SS Rajamouli is a major influence in Indian cinema. He has broken down language barriers and helped Indian films gain recognition worldwide.

time-read
1 min  |
November 2024
LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials
Digital Studio

LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials

Highlighting its strong commitment to technological advancement through third-party partner collaboration, LiveU has won a FIDAL Open Call to take part in the 'Large Scale Field Trials Beyond 5G' research project.

time-read
2 dak  |
November 2024
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM
Digital Studio

Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM

Riedel Communications today announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/ LATAM) market.

time-read
1 min  |
November 2024
ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators
Digital Studio

ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators

ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.

time-read
2 dak  |
November 2024
Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing
Digital Studio

Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing

Meta announced the launch of Movie Gen on Friday - a new generative AI platform designed to transform how users create, edit, and personalise videos.

time-read
1 min  |
November 2024