A Wondrous Affair

A preview of the NAB Show 2019 to be held at Las vegas, where content will come to life.

- Anisha Gakhar

The NAB Show 2019 is back, with its homepage echoing: Trends you love, experiences you crave, connections you yearn for, and icons you long to meet. Rightly so; NAB Show 2019 is here, promising to be an xhilerating event for professionals belonging to the media, technology and entertainment industry. The show will be the homeground of latest innovative ways to create, manage, deliver and monetise content. Every year, the show gravitates towards itself a diverse community of industry men belonging to advertising, AI, AR, audio, broadcast, cable, cyber-security, digital, education, eSports, film, gaming, government and military, houses of worship, IOT, IT, live events, mixed reality, mobile, online video, podcasting, post-production, radio, satellite, social media, sports, streaming , television, and VR.

The show this year, will direct its focus on trends like AI and Machine learning, ATSC 3.0 Global Appeal, blockchain, 5G, content and the cloud, cyber-security in an IoT world, in-vehicle entertainment and the passenger economy, production and profit in podcasting, streaming media, and the esports phenomenon.

DEDICATED PAVILLIONS

The show will introduce concept-specific floor destinations, in turn instigating inspiration, connections and solutions. These designated areas will bring together exhibitor communities under one roof, to provide cross-aisle synergies and enhance their overall experience. Special pavilion theatres will be set up for sessions by subject matter experts and industry leaders.

The South Hall Upper will host the Advanced Advertising Pavilion for content, a multi-screen viewing experience called the Connected Media, and demo tools for Facebook live productions. The Destination 5G will be dedicated to the next-gen wireless technology, poised to reshape the media universe.