Ayurveda EMPRESS
Femina|December 2020
SHAHNAZ HUSAIN, Chairperson & Managing Director of the Shahnaz Husain Group, shares insights from her colourful and trailblazing journey
SHAHNAZ HUSAIN
Ayurveda EMPRESS

Shahnaz Husain started her first clinic out of her small South Delhi flat with a loan of `35,000 from her father. She had trained in beauty, when her husband was posted in Iran, and despite being trained in western beauty treatments and techniques from impressive training institutions, she decided to go the Ayurvedic way after she came across instances of damage caused by chemical treatments. Her aim was to find natural and safe alternatives. Today, the Chairperson & Managing Director of the Shahnaz Husain Group has crafted nearly 375 formulations for beauty, skin and scalp disorders, health, and fitness. Over to the multi-award-winning trailblazer.

You are a case study and a subject at Harvard Business School...

spoke at Harvard Business School on how I established an international brand without commercial advertising, becoming a case study on Brand Creation. Now, I am a subject at Harvard for ‘Emerging Markets’, in recognition of the international market I have created for Ayurvedic beauty care.

Have you launched any new products post-COVID-19? What about online shopping/e-commerce?

We have launched our herbal Germ Fight Series of hand sanitiser, hand wash, face wash, hand moisturiser, and chyawanprash. Other products will be launched soon. Containing natural germicidals, they provide safety and protection. There is a 30 per cent increase in e-commerce through content-marketing on our website, social media, and regular channels.

Have you thought about applying artificial intelligence?

Bu hikaye Femina dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Femina dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FEMINA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Get Out Of Text Tension
Femina

Get Out Of Text Tension

Ravina M Sachdev shares insights on how fexting might be ruining your relationship and how it can backfire in the long run

time-read
2 dak  |
October 2024
Pick Your Patterns Of Love
Femina

Pick Your Patterns Of Love

Prachi Rijhwani teaches you a thing or two about how to embrace healthy dating practices

time-read
3 dak  |
October 2024
TAME THAT TEMPER
Femina

TAME THAT TEMPER

You've probably seen children sprawled out on the floor in department stores or during festive occasions. Ever pondered the reason behind their behaviour? It is called toddler aggression and here's how to handle it.

time-read
2 dak  |
October 2024
HOW YOUR PALS POWER YOUR LOVE
Femina

HOW YOUR PALS POWER YOUR LOVE

Prachi Rijhwani discusses the positive impact of healthy friendships on your love life

time-read
3 dak  |
October 2024
An ITALIAN AFFAIR
Femina

An ITALIAN AFFAIR

TOSCANO has just opened another outpost in Wakad, and Pune is all for it

time-read
1 min  |
October 2024
MAKING IT BIG
Femina

MAKING IT BIG

Restaurateur DHAVAL UDESHI talks to Ravina M Sachdev about starting from scratch in hospitality and making it big

time-read
1 min  |
October 2024
SUNDAY BRUNCHES WITH Avartana's Award-Winning Food
Femina

SUNDAY BRUNCHES WITH Avartana's Award-Winning Food

Enjoy a Sunday brunch with the meticulously-curated menus at concept restaurant AVARTANA at ITC Maratha, Mumbai.

time-read
2 dak  |
October 2024
Of Culture And Curry
Femina

Of Culture And Curry

EDDIE SCOTT, winner of MasterChef UK 2022, knew that he needed to expand the West's horizon of Indian food beyond the notion of butter chicken and curry. He tells Shraddha Kamdar how he has attempted to do it with his book Misarana

time-read
3 dak  |
October 2024
THE WAY OF THE WATER
Femina

THE WAY OF THE WATER

Happy, luxurious, chic, good times are the only way to roll on a vacation. AMBIKA MUTTOO has found her new favourite spot in the Indian Ocean, and is letting you in on the secret

time-read
3 dak  |
October 2024
HOT RIGHT NOW
Femina

HOT RIGHT NOW

All things fresh and fun in the beauty space

time-read
2 dak  |
October 2024