RIGHTFUL HEIR
Femina|July 2020
In an insightful tête-à-tête with Ruman Baig, fashion’s newest scion, YASH DONGRE, talks about his entrepreneurial journey, and what’s next for business in the post COVID-19 era
YASH DONGRE
RIGHTFUL HEIR

What do you bring to a brand that is already the benchmark for success in Indian fashion?” When Yash Dongre joined his mother, Anita Dongre’s eponymous label as the business head, this was the one question he asked himself. House Of Anita Dongre (HOAD) has always been a family-run enterprise. In the ’90s when the three siblings—Anita Dongre, Mukesh Sawlani, Meena Sehra—started this venture with just two sewing machines, everybody took up different aspects of the business and played to their strengths. This meant the siblings contributed evenly in the success of India’s largest fashion conglomerate. Almost 20 years later, HOAD has five brands under its umbrella—AND, Global Desi, its bridal line under label Anita Dongre, jewelry brand Pinkcity, and the sustainable label, Grassroot. When the young scion was given a seat at the table, he knew he had to earn it. And two years ago, he made HOAD the first and only Indian designer brand to have a standalone bricks-and-mortar store in SoHo, Manhattan, New York, commencing the global journey he envisioned for the label. In a conversation with Femina, he talks about his role in the enterprise, what’s next for the brand, post COVID-19, and how fashion needs to reassess its moves. Over to him:

You’re the business head of the biggest fashion house in India. Was it always a part of your career plan?

Bu hikaye Femina dergisinin July 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Femina dergisinin July 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FEMINA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Get Out Of Text Tension
Femina

Get Out Of Text Tension

Ravina M Sachdev shares insights on how fexting might be ruining your relationship and how it can backfire in the long run

time-read
2 dak  |
October 2024
Pick Your Patterns Of Love
Femina

Pick Your Patterns Of Love

Prachi Rijhwani teaches you a thing or two about how to embrace healthy dating practices

time-read
3 dak  |
October 2024
TAME THAT TEMPER
Femina

TAME THAT TEMPER

You've probably seen children sprawled out on the floor in department stores or during festive occasions. Ever pondered the reason behind their behaviour? It is called toddler aggression and here's how to handle it.

time-read
2 dak  |
October 2024
HOW YOUR PALS POWER YOUR LOVE
Femina

HOW YOUR PALS POWER YOUR LOVE

Prachi Rijhwani discusses the positive impact of healthy friendships on your love life

time-read
3 dak  |
October 2024
An ITALIAN AFFAIR
Femina

An ITALIAN AFFAIR

TOSCANO has just opened another outpost in Wakad, and Pune is all for it

time-read
1 min  |
October 2024
MAKING IT BIG
Femina

MAKING IT BIG

Restaurateur DHAVAL UDESHI talks to Ravina M Sachdev about starting from scratch in hospitality and making it big

time-read
1 min  |
October 2024
SUNDAY BRUNCHES WITH Avartana's Award-Winning Food
Femina

SUNDAY BRUNCHES WITH Avartana's Award-Winning Food

Enjoy a Sunday brunch with the meticulously-curated menus at concept restaurant AVARTANA at ITC Maratha, Mumbai.

time-read
2 dak  |
October 2024
Of Culture And Curry
Femina

Of Culture And Curry

EDDIE SCOTT, winner of MasterChef UK 2022, knew that he needed to expand the West's horizon of Indian food beyond the notion of butter chicken and curry. He tells Shraddha Kamdar how he has attempted to do it with his book Misarana

time-read
3 dak  |
October 2024
THE WAY OF THE WATER
Femina

THE WAY OF THE WATER

Happy, luxurious, chic, good times are the only way to roll on a vacation. AMBIKA MUTTOO has found her new favourite spot in the Indian Ocean, and is letting you in on the secret

time-read
3 dak  |
October 2024
HOT RIGHT NOW
Femina

HOT RIGHT NOW

All things fresh and fun in the beauty space

time-read
2 dak  |
October 2024