Musical Instrument of the Year

IT WAS THE YEAR OF THE UKULELE AS LOT OF MUSIC ENTHUSIASTS TOOK TO THE INSTRUMENT LIKE A FISH TO WATER. WE FIND OUT MORE ON THE TREND THAT CAUGHT THE FANCY OF MANY BENGALUREANS

- Namita Gupta

The Covid19 pandemic hit global and Indian markets in a way that no one ever imagined. With the lockdown that was imposed overnight and number of businesses had come to a halt. While a number of industries are still struggling to get back to their feet post lockdown, the music industry saw an overwhelming response in the sale of instruments as the lockdown gave people time to pick up or pursue their hobbies. One such trend that was witnessed was that of a significant rise in the sale of the Ukulele. The instrument is a wonderful choice for people who want to learn music as it has an easy level of learning along with a melodious tune. Kadence sold on an average four times more Ukuleles in the last one year and the trend is continuing to grow.

All of 25, Entrepreneur in Residence at Kadence, Yash Gupta who began his journey with Kadence while he was in college as an intern tells us more on this trend in this candid interview. While he was still a student he landed a job as an intern at Kadence Xperience and caught the eye of Kadence's founder, Siddhartha Jhunjhunwala, who found his enthusiasm and vision in line with what he was looking for. When Yash graduated, Siddhartha offered him a full-time role at Kadence and with his hard work, Yash worked his way up to becoming the Entrepreneur in Residence. With his eloquent and loquacious personality, he has been instrumental in inculcating the brand's philosophy of Lets Music amongst a wide range of audiences starting from beginners to professional musicians.

Tell us about your journey so far.