When we think about aural entertainment the first thing that pops into our head is the radio. 104.8 FM was one of my favourites before I got a smartphone but our generation is so used to fast-forwarding through on-demand content that live shows are just not something we indulge in anymore. And while a lot of us still listen to old fashioned radio, some of us are listening to the nextgen version of it, the podcast.
‘Serial’ was the first podcast that introduced the medium to most people’s ears. It went so viral that people gave in and subscribed. Slowly an obsession began, the world over people were coming back to the radio show podcast and new, exciting genres were emerging. Starting a podcast became so common that there was now a meme about it. You’ve definitely seen it; it goes a group of two or more white men is called a podcast or something to that effect.
But what about Indian guys? Or girls? Were we starting podcasts? We are the third-largest podcast consumers in the market, after China and the US but listeners seemed to prefer international content with NPR showing some of the most downloads from India. While international podcasters were raking in millions we were nowhere close to putting out regular content. I desperately wanted to listen but podfading was starting to turn me off my quest and it looked like Make in India had not touched the podcast industry.
Bu hikaye PROVOKE Lifestyle dergisinin April 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye PROVOKE Lifestyle dergisinin April 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Why Is Your Probiotic Not Working?
Here's The Secret That Makes It Work Its Magic
Embracing Maximalism The Return Of Luxe!
Luxe Is Back In Full Force And Here's A Look At How You Can Snag The Trend.
Party Twists
AS WE GET OLDER, ATTENDING PARTIES SOMETIMES FEELS MORE TIRESOME THAN FUN, ESPECIALLY IF THE FORMAT HASN'T CHANGED FOR YEARS. BUT GATHERING TOGETHER IS A HUMAN NEED, SO READ ON FOR SOME IDEAS ON HOW TO SHAKE UP YOUR NEXT GATHERING SO THAT GUESTS HAVE MORE FUN THAN EVER BEFORE!
India's Hottest Smartphones Are Here!
WHICH ONE WILL YOU PICK?
FRANCO TAMIL CUISINE: A LOVE AFFAIR BETWEEN TWO CULTURES!
LAZY LANGUOROUS PONDICHERRY IS THE PERFECT GETAWAY FOR THOSE SEEKING RESPITE FROMTHE BUSTLE OF CITY LIFE. FROMTHE QUAINT FRENCH STREETS TO THE HERITAGE BUILDINGS, IT’S A SPACE THAT RESONATES OF PAST GLORY THAT WALKS HANDIN-HAND WITH THE TRAPPINGS OF MODERNITY.
Step up your nail game!
SNAZZY GEL NAIL TRENDS AND EXPERT TIPS THAT WILL TRANSFORM YOUR DIGITS FROM DRAB TO DAZZLING!
I'm a Sufi Soul
PARINEETI CHOPRA GETS CANDID ON HER FILMS, MARRIAGE AND HOW SHE LIKES TO BALANCE BOTH HER PROFESSIONAL AND PERSONAL LIFE WELL
SHOULD YOU FAKE IT TILL YOU MAKE IT?
LUXE BRANDS ARE A CUT ABOVE THE REST AND WHILE A SMALL PERCENTAGE CAN AFFORD THEM, THE REST CAN JUST DREAM HOWEVER, IS IT FAIR TO FAKE IT?
GETTING HIGH ON FASHION!
MEET ABY DOMINIC THE MAN BEHIND INDIA S BIGGEST EXHIBITION BRAND, HI LIFE EXHIBITION
MEET BOLLYWOOD'S FAVOURITE MAKEUP ARTIST Ojas Rajani
AISHWARYA RAI TO DEEPIKA PADUKONE, THE MOST BEAUTIFUL ACTRESSES IN BOLLYWOOD SWEAR BY THE MAGIC TOUCH OF OJAS RAJANI. HERE'S A BRUTALLY CANDID, NO HOLDS BARRED INTERVIEW WITH HER.
