When we think about aural entertainment the first thing that pops into our head is the radio. 104.8 FM was one of my favourites before I got a smartphone but our generation is so used to fast-forwarding through on-demand content that live shows are just not something we indulge in anymore. And while a lot of us still listen to old fashioned radio, some of us are listening to the nextgen version of it, the podcast.
‘Serial’ was the first podcast that introduced the medium to most people’s ears. It went so viral that people gave in and subscribed. Slowly an obsession began, the world over people were coming back to the radio show podcast and new, exciting genres were emerging. Starting a podcast became so common that there was now a meme about it. You’ve definitely seen it; it goes a group of two or more white men is called a podcast or something to that effect.
But what about Indian guys? Or girls? Were we starting podcasts? We are the third-largest podcast consumers in the market, after China and the US but listeners seemed to prefer international content with NPR showing some of the most downloads from India. While international podcasters were raking in millions we were nowhere close to putting out regular content. I desperately wanted to listen but podfading was starting to turn me off my quest and it looked like Make in India had not touched the podcast industry.
Bu hikaye PROVOKE Lifestyle dergisinin April 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye PROVOKE Lifestyle dergisinin April 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
CAKES, CHEER & CHRISTMAS!
THE CAKE-MIXING TRADITION IS A JOYFUL PRELUDE TO THE FESTIVE SEASON AND SYMBOLISES UNITY, HOPE, AND ABUNDANCE. WE WENT AROUND THE CITY TO CHECK OUT THE CELEBRATIONS THAT BROUGHT TOGETHER COMMUNITIES TO MIX DRIED FRUITS, NUTS, SPICES, AND SPIRITS INFUSING THEM WITH LAUGHTER AND LOVEA BEAUTIFUL RITUAL THAT PROMOTES TOGETHERNESS, AS HANDS STIR AND HEARTS CONNECT.
EXPERIENCE THE POWER OF TRANSMISSION
HERE IS AN INTERESTING PIECE OF INFORMATION. MARUTI PRODUCED INDIA'S FIRST AUTOMATIC CAR UNDER ITS MARUTI 800 BRAND. THE CAR WHICH WAS A THREE-SPEED AUTOMATIC WAS THEN EXCLUSIVELY RESERVED FOR DIFFERENTLY ABLED PEOPLE. WE HAVE CERTAINLY COME A LONG WAY SINCE THEN. CURRENTLY 30% OF THE CARS SOLD IN INDIA ARE OF AUTOMATIC TRANSMISSION. PEOPLE CURRENTLY HAVE VARIOUS TRANSMISSION OPTIONS AVAILABLE IN THE MARKET WHICH THEY CAN CHOOSE DEPENDING ON THEIR DRIVE REQUIREMENTS. IN THIS ARTICLE, WE ARE GOING TO EXPLORE DIFFERENT KINDS OF TRANSMISSIONS AVAILABLE IN THE MARKET AND THEIR PROS AND CONS.
You Could Go Blind Rubbing Your Eyes
KERATOCONUS PATIENTS ARE GETTING YOUNGER! IS SCREEN TIME TO BLAME?
Sober Curious: Is Gen Z setting a new trend?
YOUNG PEOPLE ARE DRINKING LESS THAN EVER BEFORE, AND MANY ARE EXPLORING THE BENEFITS OF SOBRIETY. IS WELLNESS-MAXXING OVERTAKING PARTY CULTURE? READ ON TO LEARN MORE ABOUT THE SOBER CURIOUS MOVEMENT AND WHY YOU MAY WANT TO JOIN IT.
Glow Safely: How to Avoid Toxic Ingredients in Cosmetics
DR. HARINDER ARYA IS INDIA'S FIRST PEPTIDE SCIENTIST AND IS WELL-KNOWN GLOBALLY FOR HER RESEARCH ON SAFE FORMULATIONS FOR HAIR, SCALP AND SKINCARE. SHE IS A PART OF MANY GOVERNMENT OF INDIA INITIATIVES AND HAS WORKED VERY CLOSELY WITH PREMIUM RESEARCH INSTITUTES IN THE COUNTRY. SHE IS THE CO-FOUNDER & CHIEF-SCIENTIST AT INDUS VALLEY COSMETICS. SHE SHARES SOME TIPS ON HOW TO PROTECT OURSELVES FROM TOXIC INGREDIENTS.
Embracing Autism A Mother's Perspective
MY JOURNEY WITH MY AUTISTIC SON, WHO IS NOW 28, HAS BEEN A ROLLERCOASTER RIDE FILLED WITH UPS AND DOWNS.
GADGETS LAB Best of Tech 2024
THE TECH LANDSCAPE OF 2024 IS DEFINED BY INNOVATIONS THAT BLEND FUNCTIONALITY, SUSTAINABILITY, AND IMMERSIVE EXPERIENCES, PUSHING BOUNDARIES ACROSS VARIOUS SECTORS. THIS YEAR'S STANDOUT DEVICES SHOWCASE IMPRESSIVE ADVANCEMENTS IN ARTIFICIAL INTELLIGENCE, AUGMENTED REALITY, AND SUSTAINABLE DESIGN, MAKING TECHNOLOGY MORE INTEGRATED INTO DAILY LIFE THAN EVER. ALTOGETHER, 2024'S TECH INNOVATIONS UNDERSCORE A SMARTER, GREENER, AND DEEPLY PERSONALISED FUTURE.
Adventure Trippin' in Kerala
BEYOND THE BACKWATERS AND THE BEAUTIFUL BEACHES OF KERALA, THERE'S A WHOLE NEW WORLD WAITING TO BE EXPLORED. WHILE GOD'S OWN COUNTRY MAY BE A HAVEN OF TRANQUILITY AND PEACE, THOSE SEEKING AN ADRENALINE RUSH CAN TRY THEIR HAND AT ANY OF THESE ADVENTURE ACTIVITIES THAT ARE FAST BECOMING POPULAR.
Trend spotlight: STYLES TO SHINE THIS HOLIDAY SEASON
DECEMBER IS HERE, AND THAT MEANS THE HOLIDAY SEASON IS JUST AROUND THE CORNER. WITH CHRISTMAS BRUNCHES AND NEW YEAR'S EVE INVITES ROLLING IN, EVERYONE'S FOCUS IS ON PLANNING THE PERFECT OUTFITS FOR THAT HOLIDAY, PARTY-READY LOOK. I'M ALL ABOUT EFFORTLESS STYLING, SO HERE'S YOUR GO-TO GUIDE TO SHINE THIS HOLIDAY SEASON WITH MINIMAL EFFORT.
MAN ON A MISSION - Dr J Radhakrishnan
DR J RADHAKRISHNAN IS ONE OF THE MOST POPULAR IAS OFFICERS IN TAMIL NADU AND IS KNOWN FOR HIS ROLE IN CRISIS MANAGEMENT ESPECIALLY DURING TRYING TIMES SUCH AS COVID, CHENNAI FLOODS, KUMBAKONAM FIRE TRAGEDY AND SO ON. HE IS CURRENTLY THE ADDITIONAL CHIEF SECRETARY AND PRINCIPAL SECRETARY FOR CIVIL SUPPLIES DEPARTMENT, TAMIL NADU.
