Antiviral Clothes Are The New Black!

As the pandemic continues to claim its victims around the world, safety has become a priority. This has led anti-bacterial and anti-viral clothing make a strong comeback to wardrobes writes Bindu Gopal Rao

- Bindu Gopal Rao

Antimicrobial technologies have progressed very rapidly this year. Earlier the coatings were able to eliminate microbes such as viruses and bacteria in hours. Now new coatings are being developed with no cytotoxicity that can be washed over 50 times and still eliminate microbes quickly.

DO THE NEW

During this pandemic, people have started giving more importance to safety. These lifestyle safety gears ensure protection for an individual, as they step out of their house. Kavin Kumar Kandasamy, founder and CEO of MY says, “The new launches from MY include scarves and overalls with anti-viral and anti-microbial properties that can prevent possible viral penetration. In heavily polluted areas and places where risks due to air-borne contaminants are high, MY scarves can help one stay protected from pollutants. MY Overalls are another fashionable garment that prevent viral penetration while traveling in public spaces. Designed as a coverall worn over clothes, this full-body protection cloak keeps one protected for the entire duration of the journey, be it on a plane, a taxi, a metro or any other form of public transport. It can be taken off after reaching one's destination.” All Turms products have antibacterial, anti-fungal and anti-germ properties. They have also added anti-viral clothes to their existing products including recent launches such as Turms innerwear, socks and new lines such as the Winter 2020 collection with Warm-in, Turms tricot tees, Turms super-stretch jeans, etc.

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