Is The Age Of Fur Over?

Samir Alam writes about the various arguments and counter-arguments that have arisen with regard to the usage of fur in apparel.

- Samir Alam

Fur clothing has always been a divisive topic. While on one hand, its proponents praise it as a hallmark of tradition, luxury, and opulence, its detractors cite it as a cruel and unethical product. Despite being one of the oldest of clothing items, there is no denying that fur has not been a functional or necessary product in over a century. But its reputation as a premier ‘must-have’ lasted well into the 20th century.

It was only in the 1980s that fur clothing became more than just a fashion statement, instead of becoming a political one. This past year was a decisive period for the fur segment in the fashion and apparel industries. In this article, we shall be looking at the changes that took place in the global fur arena and explore the question of fur’s uncertain future.

THE FADING SHEEN OF FUR

The idea of a new, soft fur coat or boots was considered an indulgence, a luxurious acquisition, or simply a statement. Largely promoted by the more affluent and powerful, fur was a status symbol that was nearly universally acknowledged. In fact, the possession of fur clothing was not only a symbol of but a tangible driver of power. After all, without it, human labor and industry would not have been able to brave the harsh climates of North America, Europe, and Russia.

However, by the mid-20th century, fur started being seen as more of a luxury product and not necessarily one that was crucial to human survival. And as the years trudged on, with the invention of new synthetic materials and innovations, fur was relegated to the status of an heirloom, antique, and accessory. It was only in the 1980s that the usage of fur in clothing began to garner opposition with the growing awareness regarding animal rights and environmental preservation. Backed by the support of celebrities and groups such as People for the Ethical Treatment of Animals (PETA), fur soon became a political topic.