Established in 1974 by mother-daughter duo Chimy Nanjappa and Pavithra Muddaya, Vimor is involved in research, design, and conservation of handlooms and weaving traditions across India. As a charitable foundation, Vimor also works in close collaboration with weavers to enhance their artistic capacity and empower them as entrepreneurs as integral parts of the industry. In fact, it recently launched the Museum of Living Textiles in an attempt to showcase ancient, forgotten weaves and work as a platform for sari enthusiasts to connect with weavers. In a bid to take Karnataka and the country back to its days of handloom glory, Vimor is spreading awareness about not just preserving the handloom, but also about the economic support that the sector needs. Pavithra Muddaya, managing trustee, Vimor Handloom Foundation, tells us more in this exclusive conversation.
CAN YOU TELL US ABOUT THE BEGINNING OF VIMOR?
Bu hikaye Apparel dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Apparel dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry