Are We Killing Our Hair With Kindness?

While scalp and haircare boom, we ask it a simple, stripped-back routine is actually better for your locks.

- Elena Chabo

You have probably heard the phrase 'the skinification of hair' by now, or noticed how many more hair products include ingredients you recognise from skincare. Maybe you have spotted a sharp rise in scalp products on the shelves, or all the different treatments going viral on social media (we see you, rosemary oil). Reader, as a curly girl, I knew exactly where this was going.

In my most haircare-obsessed days, I had a seven-product routine that involved endless sectioning and combing, as well as overnight masks. Now, I use just three products and my hair has never been better. If you have dived head first into better haircare but your hair isn't getting happier-or is actively getting worse-you are not going crazy. There are many things that can go wrong when we are, quite frankly, doing too much.

PRODUCT BUILD-UP