How to Overhaul Brand You

Potential employers are snooping around your social media. Terrifying? It doesn’t have to be. Here’s how to prime your platform to perfection.

- Dusty Baxter-Wright

At the risk of stating the obvious, we’ve never been easier to find online. From Instagram and Twitter to Facebook, LinkedIn, and more, a quick Google of your name will bring up hundreds of results. Which is great if you’re waiting for a long-lost summer romance to get in touch. But if you’re hoping to land your next career opportunity, the way you come across online *could* be holding you back (hello, those pictures from Ibiza, 2012!).

A 2017 study conducted on behalf of recruitment firm, CareerBuilder, says 70% of employers use social media to screen candidates before hiring. So having an Internet presence that’s in line with where you’re hoping to go professionally is key. “Social media can be a powerful tool for career development when used in the right way,” Charlotte Davies, a careers expert at LinkedIn, explains. “But it’s important to be mindful about what you’re posting and where; we all like sharing personal content, but is it appropriate and on the right channel?”

While we’re never ones to shy away from a #HumbleBrag holiday post (only as a #Throwback these days, though, sadly), there are ways to make your Internet presence work in your professional favour. Here’s how...

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