Do 24-hour Products Simply Evaporate Or Do Our Faces Eat Them Up?
Elle India|May 2019

You take pains to put on your make-up, and by mid-day it’s almost gone. Trisha Chawla investigates the vanishing act.

Trisha Chawla
Do 24-hour Products Simply Evaporate Or Do Our Faces Eat Them Up?

As a beauty writer, I’ve spent hours researching the latest skincare updates and quizzing make-up artists about their tricks. This has earned me the status of the official beauty guru amongst my millennial friends. My Instagram DMs and Whatsapp chats are often flooded with messages like, ‘What lipstick are you wearing?’ or ‘How do I conceal my acne?’ on the regular. But recently there’s been a cacophony of questions on summer-proofing make-up. It started with a friend complaining about foundation slipping off her face to another claiming that her face is eating up blush. It made me curious to find out why our carefully painted make up was so eager to escape. More importantly, do these lab-tested 24hour products simply evaporate or do our faces really eat them up?

Bu hikaye Elle India dergisinin May 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Elle India dergisinin May 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ELLE INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
FULL THROTTLE
Elle India

FULL THROTTLE

F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride

time-read
2 dak  |
October 2024
VIJAY VARMA MAN OF THE MOMENT
Elle India

VIJAY VARMA MAN OF THE MOMENT

Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul

time-read
3 dak  |
October 2024
ROHIT SARAF THE GEN Z STAR
Elle India

ROHIT SARAF THE GEN Z STAR

The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha

time-read
3 dak  |
October 2024
Roaring RAJASTHAN
Elle India

Roaring RAJASTHAN

From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state

time-read
6 dak  |
October 2024
Ectoin: The Skin's New Defence
Elle India

Ectoin: The Skin's New Defence

Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts

time-read
2 dak  |
October 2024
Nigella's WORLD
Elle India

Nigella's WORLD

The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer

time-read
3 dak  |
October 2024
ADRIATIC DRIFT
Elle India

ADRIATIC DRIFT

Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer

time-read
3 dak  |
October 2024
Unapologetically MOSTLY SANE
Elle India

Unapologetically MOSTLY SANE

The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded

time-read
4 dak  |
October 2024
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
Elle India

SANYA MALHOTRA POWERHOUSE OF VERSATILITY

The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman

time-read
4 dak  |
October 2024
H&M GOES BRAT
Elle India

H&M GOES BRAT

Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui

time-read
3 dak  |
October 2024