First Impressions

Good Earth’s Lakmé Fashion Week debut marks its foray into couture. Rachana Nakra gets a glimpse from its head of product development, Deepshikha Khanna.

 

- Rachana Nakra

Speak to Deepshikha Khanna about her work, and words like “devotion” and “trance” come up in the conversation. As the head of product development at Good Earth, she spent the last eight months knee-deep in the creation of something new—the brand showcased its first couture collection at Lakmé Fashion Week last month, eight years after launching its apparel label, Sustain. The show, which took place at its store in Mumbai, was everything you would imagine founders Anita Lal and Simran Lal would conjure up—earthy, romantic and as modern-Indian as it can get.