Green Thumb
Elle India|July 2019

Caroline Scheufele talks about leading Chopard towards a sustainable future.

Dishari Basu
Green Thumb

Caroline Scheufele has always been a trendsetter. Her career has been one of many milestones long before she came to helm Chopard in 2001, as its copresident. In 1985, she kicked off the family-run company’s jewellery line. In 1998, she reimagined the Cannes Film Festival’s prestigious Palme d’Or award. And more recently, in 2018, she made Chopard the first-ever sustainable luxury jewellery brand by ensuring it only uses Fairmined-certified gold. The certification assures ethical metal extraction and fair payment for the miners.

But she’s far from done. Nearly three decades into steering the brand towards scaling newer heights, the Germanborn designer talks to ELLE about her secrets to success, her vision for the brand, and her continued commitment to sustainability.

ELLE: What is your design philosophy? And from where do you draw inspiration?

Caroline Scheufele: Don’t look at what others are doing; be a step ahead and set trends rather than follow them. My inspirations range from architecture, fashion and nature, to the different cultures I encounter on my travels.

ELLE: How important is sustainability at Chopard?

Bu hikaye Elle India dergisinin July 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Elle India dergisinin July 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ELLE INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Hijabi Hair, Don't Care
Elle India

Hijabi Hair, Don't Care

TLC for the mane, especially when it isn't visible to the world, transmutes it into an act of self-love for Hasina Jeelani

time-read
3 dak  |
October 2024
THE MANE ATTRACTION
Elle India

THE MANE ATTRACTION

When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.

time-read
1 min  |
October 2024
ELLE Beauty Hall of Fame
Elle India

ELLE Beauty Hall of Fame

Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes

time-read
1 min  |
October 2024
FULL THROTTLE
Elle India

FULL THROTTLE

F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride

time-read
2 dak  |
October 2024
VIJAY VARMA MAN OF THE MOMENT
Elle India

VIJAY VARMA MAN OF THE MOMENT

Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul

time-read
3 dak  |
October 2024
ROHIT SARAF THE GEN Z STAR
Elle India

ROHIT SARAF THE GEN Z STAR

The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha

time-read
3 dak  |
October 2024
Roaring RAJASTHAN
Elle India

Roaring RAJASTHAN

From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state

time-read
6 dak  |
October 2024
Ectoin: The Skin's New Defence
Elle India

Ectoin: The Skin's New Defence

Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts

time-read
2 dak  |
October 2024
Nigella's WORLD
Elle India

Nigella's WORLD

The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer

time-read
3 dak  |
October 2024
ADRIATIC DRIFT
Elle India

ADRIATIC DRIFT

Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer

time-read
3 dak  |
October 2024