Man of the Cloth
Elle India|April 2017

Designer Sanjay Garg’s New Mumbai Store Is the Latest Coup in His Short but Brilliant Journey to Reviving and Reinventing Handloom Textiles, Discovers Rachana Nakra
 

Man of the Cloth

When we meet him a day before the launch of his new store in Mumbai, designer Sanjay Garg is instructing his people to remove the monochrome striped covers from the sofas. Stripped of the superfluous ornamentation, the naked cream cushions now bask in the sunlight streaming in from the wood-framed windows behind them. The brown jute durries on the floor also catch some of the rays in the sparse, white room on the second floor of the store in Colaba that houses his label’s bridal collection.

On the floor below, beams that hold up the building have also been stripped down to reveal bare metal underneath. Stacks of neatly folded saris lie behind glass doors, more like at Nalli, than a designer store— all you need is a glib salesman throwing open the six yards in front of you. You see, bells and whistles are just noise for the fashion designer who is more fluent in Gandhian philosophy than fashion vocabulary. The inspiration behind all the stores for his brand, Raw Mango, comes from old libraries. That is why, tucked away against the walls, are stark glass-front almirahs in wood that quietly contain all the rich blues, reds, greens, pinks and purples of his lush textiles—a treasure trove of beautiful handloom saris from Raw Mango, and lehengas and outfits from his eponymous label. All for the lovers and collectors of his work to slowly sift through.

“I chose this space because there is a courtyard and garden here; that made me feel at home,” says Garg, who is from Rajasthan, but now lives in New Delhi. Steps away from the Gateway of India and The Taj Mahal Palace hotel, the store gets two great architectural icons of Mumbai as its neighbours, besides the glorious sea, of course.

Bu hikaye Elle India dergisinin April 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Elle India dergisinin April 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ELLE INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
THE MANE ATTRACTION
Elle India

THE MANE ATTRACTION

When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.

time-read
1 min  |
October 2024
ELLE Beauty Hall of Fame
Elle India

ELLE Beauty Hall of Fame

Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes

time-read
1 min  |
October 2024
FULL THROTTLE
Elle India

FULL THROTTLE

F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride

time-read
2 dak  |
October 2024
VIJAY VARMA MAN OF THE MOMENT
Elle India

VIJAY VARMA MAN OF THE MOMENT

Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul

time-read
3 dak  |
October 2024
ROHIT SARAF THE GEN Z STAR
Elle India

ROHIT SARAF THE GEN Z STAR

The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha

time-read
3 dak  |
October 2024
Roaring RAJASTHAN
Elle India

Roaring RAJASTHAN

From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state

time-read
6 dak  |
October 2024
Ectoin: The Skin's New Defence
Elle India

Ectoin: The Skin's New Defence

Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts

time-read
2 dak  |
October 2024
Nigella's WORLD
Elle India

Nigella's WORLD

The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer

time-read
3 dak  |
October 2024
ADRIATIC DRIFT
Elle India

ADRIATIC DRIFT

Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer

time-read
3 dak  |
October 2024
Unapologetically MOSTLY SANE
Elle India

Unapologetically MOSTLY SANE

The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded

time-read
4 dak  |
October 2024