Past, Present, Future
Female Singapore|June 2023
Trusted as a classic and associated with legends, the Rolex Oyster Perpetual Datejust is a reminder that greatness often begins by making every day count. Here, get acquainted with what makes it one of the most dependable watches around.
KENG YANG SHUEN
Past, Present, Future

Famous GOATS of different generations have all taken to the Oyster Perpetual Datejust. Winston Churchill. Martin Luther King. One Roger Federer who donned a stainless steel Datejust II with a silver-coloured dial and blue Arabic numerals when lifting his trophy after memorably beating tennis legend Pete Sampras's record of Grand Slam wins in 2009. But did you know that it was originally designed to be an everyday watch?

Always on the quest for excellence, Rolex founder Hans Wilsdorf introduced the Oyster Perpetual Datejust in 1945 in response to how people's relationship with time was changing. Describing it as a "masterpiece of horological science" that synthesised all that the brand had achieved up till then, he had set out to create a timepiece that allows active and modern individuals to chart the passing of time (and in turn their destiny). What this meant was it had to be comfortable, practical and elegant all at once.

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