“I started Diet Paratha because I needed it myself,” recounts Anita Chhiba, as she recapitulates the early days of the burgeoning platform that has since evolved into a space that rejects the homogeneity of South Asian beauty standards. It’s 6 pm when I dial Chhiba, who is back home in New Zealand, where she was born and raised. The sunlight glistens through the large windows as she shows me her view of the city skyline. When I ask her why she decided to move from a country as beautiful as the one that plays out on my screen, she replies candidly. “The opportunities here are so scarce; it is hard to work your way up in such a white world. I was becoming increasingly frustrated with the lack of representation in the creative industry, and so I moved to London in search of a community and a space to grow creatively.”
Chhiba probably didn’t predict that she would herself become a force in London’s creative community, creating opportunities for stylists, photographers, and models from the diaspora. “My understanding of representation doesn’t stop at the visual,” she shares, “Whenever I execute a project or host an event, I make sure there are South Asian teams on board, and we’re paying as many of them as we can. From the caterers, the models, photographers and videographers, to the door staff, it is important to me that we go beyond the surface and provide opportunities to this previously underrepresented yet supremely talented community.”
Bu hikaye Grazia dergisinin December 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia dergisinin December 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
A Postcard From Paris
Emily Cooper's fashion Olympics are just getting started and we have all the deets on it
A TIMELESS CRAFT
Nilofar Jaques blends tradition and modernity with Anayah Jewellery
THE NEW RAMENTICS
India's New Wave Of Ramen Chefs Are Creating Magic One Slurp At A Time
A SLICE OF PARADISE
Looking for a serene escape to find your inner peace? We have the perfect spot that will nourish you – mind, body, and soul -
SINGAPORE'S ULTIMATE URBAN SANCTUARY
Travel Blog First Light discovers the destination where The Lion City roars with luxury and comfort, offering an unparalleled adventure
A LUXURY HAVEN IN VIETNAM'S HEARTLAND
Looking for the ultimate retreat from the hustle and bustle of your everyday life? Here's a destination where opulence and tranquillity harmonise effortlessly
THE GRAZIA A/W 2024 TREND REPORT
As we move into a new season, suiting takes on a fresh approach, metallics still reign supreme and lady-like dressing makes an appearance. Novel styling suggestions, conversation starting prints, and statement silhouettes are all out to play. Here are the best trends to keep an eye out for
Through The Looking Glass
Created to magnify the beauty and poignancy of an era of great change and burgeoning luxury, Louis Vuitton reveals a high jewellery collection quite unlike any other
So Close Yet So Far
The heartbreaking Indian fourth place finishes at Paris 2024
THE FABULOUS LIFE OF DVF
The life and times of Diane von Furstenberg -fashion icon, designer and '70s pin-up - are the subject of a new documentary. Now 77, she recalls a life well-livedplus, the making of her famous wrap dress