BHUVAN BAM
When YouTuber Bhuvan Bam steps out of his house, even in the sweltering summer heat, he wears a hoodie to disguise himself. Over 15 million people subscribe to the 25-year-old’s YouTube channel, BB Ki Vines, and Bam is regularly accosted by teen fans. But, four years ago, the story was different – he was a college kid who had a night job as a singer at a Mughlai restaurant in Delhi. Fast forward to 2020, and Bam is the king of digital content. Besides putting out funny videos, he has also established himself as a singer, actor and an interviewer. He even collaborated with international YouTube star Lilly Singh and acted in a short film with Divya Dutta, called Plus-Minus last year, and recently bagged a Filmfare award for the same. “It’s been an emotional rollercoaster ride for me so far. I’ve enjoyed success, and had my fair share of disappointments, too. In the beginning, I was lucky if my videos got maybe 15 views. But nothing stopped me from creating more content. From college WhatsApp groups, my videos travelled to other colleges, and I don’t know how, but I suddenly became very popular in Karachi University. My videos went viral in Pakistan and Bangladesh, but, funnily enough, not in India. It took a lot of time for people to warm up to my videos here,” he says.
Bam believes that it’s only going to get bigger and better from here, but doesn’t discount the fact that he could quickly become yesterday’s news, given the current digital consumption patterns. “I could become irrelevant tomorrow, so, I want to master all that I can,” he says.
What’s your biggest social media pet peeve?
Honeymoon pictures. Fine, you’re married – congratulations! But, I don’t want to see 36 honeymoon pictures in Bali.
Bhuvan is wearing the ‘Fast RIDER OG’ sneakers from Puma
Bu hikaye Grazia dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
MORE THAN IT SEAMS
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
