MCAFFEINE

If you’re one of those people who say, “don’t talk to me before I’ve had my morning coffee”, you’ll know just how essential coffee has become to modern lifestyle.

We depend on it for energy, to feel fully awake, and give our best at work. But the same coffee transforms into a social beverage over which you can exchange stories with friends or a date, later in the evening. Such is the dynamism of this wonderful bean.

But in your everyday life, why should coffee only be your morning cuppa or mid-day pick-me-up when it can do so much more? Chock full of antioxidants, this skin superfood fights free radical damage while also improving blood circulation and energizing the epidermis. Caffeine is a potent stimulant that wakes up the skin and hair by helping the blood rush to the surface. Alleviating tan, puffiness and dead skin are also among the many benefits of ‘coffee for skin’.

MCaffeine channels all the goodness of coffee into its delicious skincare, haircare, and body care. As India’s first caffeinated personal care brand, it has carved out a cult status for itself with its coffee revolution. Confidence over color is the guiding thought in the development of the product range. This, combined with its internet-first model has created a loyal customer base since its inception, especially among digital natives aka Gen Z. At caffeine beauty has no color or gender. It’s about you.

The brand’s conscious and continuous innovation, millennial ethos, and key principles have ranked it as one of the country’s best D2C brands with a strong emphasis on ethical and environmentally sustainable practices. All of that with the heavenly whiff of freshly brewed coffee every time you open the jar? We’re sold.