The Journey Begins

Chopard's acquisition of a 6,225-carat rough emerald is made all the more remarkable by the fact that it's an ethically and responsibly mined stone. Charmaine Ho speaks with Co-president and Artistic Director Caroline Scheufele on the House's big plans for its wunder-gem

- Charmaine Ho

While rigorous CSR (corporate social responsibility) programmes are commonplace among prominent watch and jewellery brands, few come close to having made the strides that Chopard has in the last decade. In 2013, the family-owned business launched its Journey to Sustainable Luxury initiative and made the stunning announcement shortly after that it was committed to using nothing but ethically sourced gold for its entire production. It's a goal that it well achieved in 2018: Chopard is the first in the industry big leagues to do so.