Dress Code
Harper's Bazaar Australia|March 2020
Helmed by former BAZAAR UK editor-in-chief Lucy Yeomans, a new fashion styling app is changing the game. Time to get Drest, says Divya Bala
Divya Bala
Dress Code

I think about this a lot.

In Amy Heckerling’s 1995 cult classic, Clueless, we watch as our chic protagonist, Cher Horowitz, consults her very own virtual wardrobe. Guided through an enviably endless series of ensembles, she sidesteps a few sartorial misfires before finally giving her snappily dressed avatar the nod of approval. The canary plaid skirt-suit went on to become one of cinema’s most referenced, iconic looks, thanks in no small part to her handy virtual helper. Imagine a failsafe space in which to experiment with limitless style options, without the hassle of having to get in and out of ill-fitting garments, spend beyond your budget or clean up the piles of clothes you haphazardly tossed aside, leaving you with a panic attack and the sudden desire to binge-watch Marie Kondo.

Enter Lucy Yeomans, who, a quarter of a century after Clueless, has made my fantasy preoccupation a reality. Following a 12-year tenure as editor-in-chief of Harper’s BAZAAR UK, Yeomans went on to be the founding editor of Net-a-Porter’s Porter magazine, which she oversaw for five years, before deciding to bridge the gap between the fashion and gaming worlds with a virtual dressing app, which she has called Drest.

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