AKSHAYA TRITIYA 2021 - AKSHAYA TRITIYA 2021 A NOTCH BETTER THAN LAST YEAR

This Akshay Tritiya brought in a ray of hope for many jewellery retailers across India and many noted that demand was better than last year. people were buying gold and that helped dispel the dark clouds cast by this pandemic

Traditional calling Lockdown cannot take away an individual’s will to buy gold and even if life has come down to bare necessities, Indian families are rooted in tradition, and gold is considered auspicious. “We promoted our products on social media website. Our consistent efforts received good responses. Selling products online was the only option we had as the country was under a total lockdown. We had promoted schemes for Akshay Tritiya ‘book now and choose later’ which allowed customers to lock rates and we also gave a good discount on making charges,” explains Anand Prakash of Abhushan Diamonds & Gold, Agra.

Many banks offered cashbacks on online purchase of jewellery and some also offered free gold coins as prizes for online purchases of jewellery. “Customers showed interest in lightweight jewellery worth Rs 35,000 - Rs 50,000. Inventory had to be managed effectively as overstocking and understocking both can cause problems. We have enough experience to gauge the market and stock the right amount of goods,” explains Rupesh Jain, Candere.

We had promoted special schemes for Akshay Tritiya ‘book now and choose later’ which allowed customers to lock rates and we also gave a good discount on making charges. - Anand Prakash, Abhushan Diamonds & Gold, Agra