Digital Marketing in the time of Covid 19: THE 13 COMMANDMENTS TO SLAY IT ON SOCIAL MEDIA
Indian Jeweller|April - May 2020
Today, social media is a boon, and is probably going to help you in keeping your business afloat. You may think that there is no rulebook for engaging with your clients on social media at this point, but there definitely is. Here’s a foolproof cheat sheet to acing it on social media. From creating a voice to how to handpick your influencers, we’ve got you covered says Vijetha Rangabashyam
Vijetha Rangabashyam
Digital Marketing in the time of Covid 19: THE 13 COMMANDMENTS TO SLAY IT ON SOCIAL MEDIA

Once upon a time, when the world was free of virus, quarantines and what not, social media marketing and having a thorough digital presence was one of the means to an end. Now, things have taken a 360 degree turn; businesses had come to a grinding halt and even with jewellery stores opening up partially across the country, social media is probably your only ticket to getting your business up and running. Even skeptics are leaning towards activating their digital marketing now more than ever, because they are seeing the benefits of reaching out to thousands of targeted audience and deliver a message, even something as simple as, “we still exist.”

But here’s the thing, there’s been a shift in the way content has been put out on social media in the time of Covid-19. Sure, people are spending a lot of time scrolling feeds on Instagram and Facebook, but not everybody wants to see a brand over selling their products at this time. When your business is nearly nil, panic sets in and instinctively you want to show people everything you’ve got. That’s just the sort of thing that’s frowned right now. Your audience expects sensitivity and compassion in these trying times. If you build your social media strategy on empathy with below mentioned cues in mind, you are sure to engage your audience in an effective way and may be you’ll get them to buy a piece of jewellery or two!

1. Curb your Enthusiasm

Bu hikaye Indian Jeweller dergisinin April - May 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Indian Jeweller dergisinin April - May 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

INDIAN JEWELLER DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY
Indian Jeweller

LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY

Late Sultan Singh Backliwal was a revered figure, renowned scholar, businessman and philanthropist -- the extent of his benevolence continues to inspire many

time-read
1 min  |
February - March 2024
BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY
Indian Jeweller

BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY

Malabar Gold & Diamonds, ranked as the sixth largest jewellery retailer globally, has opened its latest showroom in Sydney, Australia - with this, the company has marked a presence in 13 countries.

time-read
1 min  |
February - March 2024
PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE
Indian Jeweller

PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE

The rise of women’s cricket in our country has been nothing short of inspirational and it offers the perfect platform for Platinum Evara, platinum jewellery aimed at the young woman segment.

time-read
2 dak  |
February - March 2024
GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK
Indian Jeweller

GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK

Gargi by P N Gadgil & Sons (PNGS), the prominent publicly listed fashion jewellery brand, has launched its second franchise outlet in Nashik.

time-read
1 min  |
February - March 2024
KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA
Indian Jeweller

KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA

KISNA Diamond and Gold Jewellery, a leading name in the exquisite jewellery industry, celebrated the grand opening of its first-ever exclusive franchise showroom in Agartala, Tripura recently.

time-read
1 min  |
February - March 2024
KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"
Indian Jeweller

KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"

Khimji Jewellers, Odisha’s favourite jewellery brand renowned for its rich legacy of 88 years in crafting exquisite jewellery, has announced the launch of its latest bridal jewellery campaign, “No Compromise!”

time-read
1 min  |
February - March 2024
GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN
Indian Jeweller

GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN

K Rajaraman, Chairperson of the International Financial Services Centres Authority (IFSCA), has advocated for the establishment of gold refining facilities within India, citing its significant position as a major global purchaser of the precious metal.

time-read
1 min  |
February - March 2024
UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED
Indian Jeweller

UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED

In her final outing before the polls, Finance Minister Nirmala Sitharaman presented a budget which held no major surprises.

time-read
3 dak  |
February - March 2024
BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE
Indian Jeweller

BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE

Lab-grown diamonds, a much sought-after product in the US, are increasingly finding greater acceptance in India as well. Retailers are benefitting from stocking both natural and grown-diamond jewellery, as it enables them to cater to different categories of customers under one roof, and address ethical concerns, finds out Suneeta Kaul in a conversation with AVR Siddhanth of AVR Swarna Mahal

time-read
3 dak  |
February - March 2024
SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS
Indian Jeweller

SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS

Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat in a conversation with Joita Sen, the Design Head of the company

time-read
3 dak  |
February - March 2024