TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers
As part of the larger society, we must also acknowledge that each of us has a personal responsibility in containing the spread of the virus. Lessons on hygiene and masking up need to be imparted to everyone
Last year, we watched a never-seen-before crisis envelope the world. A year later, COVID-19 continues to be an ‘invisible enemy’, sparking paranoia and fear. The current second wave seems to be having a higher impact on our already-damaged infrastructure.
As an industry, we have managed to steer to safe waters after the first wave. Now with the second, it is good to remember what our past experience has taught us. Gold as an asset class will see a demand revival from the deferred spending and weddings which have been rescheduled.
In the meantime, our industry could rally together to introduce initiatives that make jewellery shopping more convenient for consumers and cost effective for retailers. Revamping business models in lieu with the changing times, reducing operational expenditure, rationalising spends and re-evaluating priorities are just a few things that we can do for our own business and enterprises.
As part of the larger society, we must also acknowledge that each of us has a personal responsibility in containing the spread of the virus. Lessons on hygiene and masking up need to be imparted to everyone. It is also imperative that we create awareness about vaccination and encourage employees to get vaccinated. Together, as an industry and as a nation, we will face and overcome these testing times, and soon emerge stronger, agile and resilient.
K Srinivasan, MD, Emerald Jewel Industry
Bu hikaye Indian Jeweller dergisinin April - May 2021 sayısından alınmıştır.
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Bu hikaye Indian Jeweller dergisinin April - May 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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