Five homegrown labels have given a new spin to Indian elements, pinning it on the world map.
INDIA CIRCUS
When Krsnaa Mehta first introduced his label, it was first-of-its-kind: sassy, edgy with tongue-in-cheek Indian soul. The brand is now enjoying its time under the sun, evolving with every collection. We chatted with Krsnaa who spilled the beans about his upcoming projects and more. Excerpts from the interview:
How do you come up with such unique ideas?
I was always inclined towards Indian elements. The thought of starting my own label with everything that inspires me was always at the back of my mind, even as I was a part of my family business, Zeba or working with brands such as Good Earth, Bombay Store and The Elephant Company. A major reason for starting India Circus was to introduce contemporary Indian designs to the Indian audience.
Your designs are intrinsically Indian. How difficult is it to incorporate these elements in your designs without making it too archaic?
For over two decades as a designer, I have been predicting trends even before they hit the market. This helps. Also, there are enough elements in our country that inspire my designs. Having said that, my designs also offer a diverse and distinct array of moods and tones, which represent contemporary India. We reimagine Indian motifs from a western perspective, which makes our products contemporary-chic and sophisticated.
How many collections do you unveil in a year?
We introduce new products and designs every three months. I draw inspiration from Mughal royalty, flora, fauna and even the roadside chaiwallah. Anything that exudes true essence of life in India makes its way into my collection.
Where are the products manufactured once they leave your design table?
Bu hikaye L'Officiel India dergisinin October 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye L'Officiel India dergisinin October 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
BOW DOWN! IT'S A COSMIC CANVAS!
Art Enthusiasts, Prepare For An Egg-Citing Event! The Canvas In Question Hails From Fontana's \"Concetto Spaziale, La Fine Di Dio\" Series-A Captivating Exploration Of Depth, Light, And Space. Look Ahead, Why!
SPEED DEMONS TURNING HEADS & BREAKING RECORDS!
It May Require A Skilled Hand To Fully Harness The Power, The Rewards For Well Worth Hyper Cars. So, For Those Seeking The Ultimate Driving Experience, We Have A Couple Of Cars That Delivers On All Fronts. Look Ahead!
Slaying THE STREETS!
Last Month, The Buzz Was All About ASAP Rocky Rocking \"American Sabotage's\" Debut Collection At Paris Fashion Week, But That's Not Where The Excitement Ends-Get The Scoop On The Latest Street-Style Must-Have Accessory That Stole The Show In Paris!
Culinary - CULTURES ECHOING 'INBETWEENNESS'
The Pavlova We Got For You Dances On The Edge Of Audacity, Flaunting Its Camp Spirit And Celebrating With Unapologetic Flair. Imagine The Vibrant Hues Of A Pride Cocktail Swirling Through Delicate Meringue, Crowned With The Delightful Crunch Of Pink Pralines. Can't Wait Now? Dig In!
TAKE A MOMENT TO RECHARGE
Before You Dive Headfirst Into Any Wild Bathroom Design Ideas, Check Out These Two Must-Have Trends You Won't Want To Miss!
LIVING IN A POSTCARD AT ATLANTIS.THE PALM
L'Officiel Has Taken A Splash At Atlantis, The Palm, And Let's Just Say We're At A Loss For Words To Describe This Incredible Experience! With 35 Individual Restaurants, Endless Water Sports, And Club-Hopping Galore, This Resort Truly Has It All. Make Sure To Carve Out Plenty Of Time Because This Is The Dream Getaway You've Been Waiting For!
Whisking THROUGH ITALY'S HIDDEN BLISS!
We Raise Our Glasses In A Toast To A City From Where We Left With Our Hearts Full And Our Minds Brimming With The Unforgettable Snapshots Of This Enchanting Place. Can't Wait To Know All About It? Read Ahead!
FROM GREASY TO GLAM IN SECONDS
In A World Where Everyone Seems To Have Perfectly Flowing Hair, Some Of Us Girlies Are Stuck Washing Our Hair Every Other Day Thanks To Our Overactive Oily Scalps. But Fret Not, We Have A Product - Let's See If Its Magic Is Still There Or Not.
MAKE-UP' O CLOCK
Summer Is All About Fresh Fruity Blush, And Berry-Stained Lips Are A Must. If You Are In, Join Our Club And Say Yes To Glam Every Hour!
The New CHAPTER
Mixing Cultures Like A DJ, Creating A Musical Stew Of Global Beats! From Arabic Rhythms To Indian Vibes, Our Cover Star, Mariam Hussein's Lyrics Tell The Story Of Our Diverse World. Dive In To Groove To The Universal Language Of Music!