Panerai's showing at Watches and Wonders Geneva 2022 carries on from where the watchmaker left off the year before as they reaffirm their commitments to sustainable watchmaking. After revealing the Panerai Submersible eLAB-ID concept watch and the introduction of its recycled steel alloy known as eSteel last year, Panerai is firing on all cylinders as it launches the Submersible Quaranta Quattro e Steel while making a proud declaration to move its production from regular steel to eSteel by 2025. Men's Folio caught up with Alessandro Ficarelli, Chief Marketing Officer of Panerai, who shares his views about eSteel, the importance of communication with clients, and the motivation behind Panerai's new partnership with Watchfinder & Co.
FIRST OFF, CONGRATULATIONS ON THE AMAZING NOVELTIES. WHICH COLLECTION DO YOU PERSONALLY LIKE THE MOST?
It's like asking who is my favourite child you know but jokes aside, I'm wearing the Submersible Luna Rossa which I love as we speak. The Submersible is one of my favourites, the Carbotech (PAM01232) if not the Bianco version (PAM01226). Its (PAMO1226) combination with the green strap reminds me of summer!
SUSTAINABLE WATCHMAKING IS PANERAI'S DIRECTION MOVING FORWARD. HOW WILL PANERAI COMMUNICATE THIS EFFECTIVELY AND ACCURATELY TO CLIENTS?
Bu hikaye MEN 'S FOLIO Singapore dergisinin May 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN 'S FOLIO Singapore dergisinin May 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
