American ICON
Marie Claire Australia|January 2022
Coach celebrates 80 years of timeless style with a fresh take on forever
American ICON

The snow dusts the sidewalks of New York as Jennifer Lopez retraces her steps from two decades earlier. The last time we saw the singer and actress forge this path, she was starring in the music video for her 2002 track “All I Have”. The scene captured her in mid-flight after a relationship breakdown, the crook of each arm loaded with Coach Signature monogram bags, just as the jacquard fabric print first graced showroom shelves. J.Lo walks the same New York street in the 2021 reboot, shot as part of Coach’s “Give a Little Love” Holiday campaign. Although, with the swish of her ponytail and a spring in her step, this time she seems to be moving towards something, not away. Hanging from each arm is a bevy of Coach’s latest Signature monogram bags. Cue the epigraph “Because icons last forever.”

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