Gwyneth Paltrow was just another actress turned entrepreneur when she launched her wellness brand, Goop, to a nation of sceptics. Ten years later, it’s more successful – and more scrutinised – than anyone could have predicted. She invites Jane Mulkerrins into her Hamptons home to talk criticism, second marriages and building an empire.
I arrive at the imposing entrance on a humid August afternoon. Jeffrey, the “house manager”, buzzes me into the compound, greets me at the front door and ushers me into an airy, immaculate lounge filled with low, pale furniture, a grand piano and vast, muted works of modern art. There’s no twee beach chic here. Beyond the French doors, a huge lawn stretches away. Nicholas, another staff member, fetches me a giant goblet of iced water. The lady of the house (known to all as GP) arrives a moment later and brimming with questions: where have I travelled from today? Do I live in the US? Have I married an American yet? How do I find dating Americans? She is – to state the obvious – the walking, breathing embodiment of Goop, the wellness and lifestyle company she founded a little more than a decade ago. What began as a newsletter from her kitchen has since blossomed into a formidable (if controversial) phenomenon, with a podcast, glossy magazine and book imprint alongside its own beauty products, vitamins, clothes and annual wellness summit.
Bu hikaye Marie Claire Australia dergisinin February 2019 sayısından alınmıştır.
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Bu hikaye Marie Claire Australia dergisinin February 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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