Having spent his younger days attending the now-closed fashion school Esmod in Munich and then working in Belgium for the next decade designing for his namesake brand, German designer Dirk Schönberger says he “grew up” with the company he now helms, MCM, a German leather luxury goods brand before it was bought by Korean Sungjoo Group in 2005.
Schönberger was known for pioneering the merging of fashion and sportswear during his time designing for Adidas. Where the fabricated trend has seemingly transformed from an athleisure style of wearing clothes to technical streetwear of sorts, the German designer firmly believes that it is an evolutionary concept that would inevitably cease as fashion progresses. With his appointment as creative director at MCM in 2018, Schönberger has returned to his roots in luxury fashion. Hence, he revisited MCM’s heritage to launch his first Spring/Summer ’20 ready-to-wear collection in MCM with the aim of redefining the future of luxury. “I’m a designer that can venture into whatever I think is interesting,” he says. However, with the pace at which luxury fashion is moving, while being punctuated with social and economic influences, how does one create a winning formula to secure the future of luxury fashion?
In an interview with T Singapore, Schönberger speaks about luxury fashion, his first collection for the house and MCM’s mission beyond making beautiful clothes.
GLENN GOH: Prior to your stint at MCM, what was your impression of the brand?
Bu hikaye T Singapore: The New York Times Style Magazine dergisinin March 2020 sayısından alınmıştır.
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Bu hikaye T Singapore: The New York Times Style Magazine dergisinin March 2020 sayısından alınmıştır.
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