At a time when most luxury brands are struggling to stay afl oat, Tissot, the king of mid-segment Swiss luxury watches reported revenues exceeding one billion Swiss francs last year. With its aggressive pricing and a wide range of stylish timepieces, Tissot is all set to knock off its competitors. To know more about the brand’s marketing strategy, we spoke to its president, François Thiébaud at Baselworld. Excerpts from the interview:
Bu hikaye The MAN dergisinin August 01 ,2018 sayısından alınmıştır.
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Bu hikaye The MAN dergisinin August 01 ,2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The 2023 Bucket List
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Do You Have The Time To Read Your Watch?
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ΤΗΕ RIGHT ΤΙΜΕ
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THE GOLDENPASS EXPRESS
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