Never Lose Focus
Urban Melange|September 2018

HERE’S RUCHI AND TANIYA MEHRA DECODING THEIR PERSPECTIVE ON FASHION, INSPIRATION AND LOTS MORE!

Never Lose Focus

The journey of eminent fashion label, Ruchi and Taniya which started over a decade ago, is today a brand to reckon with exquisite fashion sense and vibrant designs. The label has to its credit an array of accolades, which makes it one of the most loved fashion label in the region.

“We launched our label in 2003 and since the very onset, we got an overwhelming response. Women showed a keen interest in our innovative designs, which lead to further widening of our horizons and never losing our focus,” informs Ruchi.

Taniya further quips, “There is no shortcut to success and one must always keep this in mind. We expanded our venture in 2010 and ever since then, we have been exhibiting at various fashion and bridal events.”

The amalgamation of the creative minds of Ruchi and Taniya as designers has come a long way in incarnating unconditional love for the label amongst people of all age groups. So, we speak to them to find out their success-mantra, inspiration and lots more!

What were the major challenges that you had to face initially?

“We would rather call them the stepping stones in our journey. Our designs & ideas were welcomed with open arms, and such confidence shown by everyone motivated us to strive to create the best always. So, there has never been a turning back,” smiles Ruchi.

Who has been your pillar of support for all this while?

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