Behind the veil
VOGUE India|January 2022
Known as the Indian fashion industry’s retro revivalist, Sabyasachi Mukherjee has built a brand on being proudly and unapologetically Indian. Vogue India’s editor, Megha Kapoor, speaks with the man behind the country’s biggest nuptials
Megha Kapoor
Behind the veil
THE ‘SABYA WEDDING’ is a moniker used for a certain brand of Indian weddings witnessed at home and away, for a look that blends the traditional and modern. Weddings, as couturier Sabyasachi Mukherjee knows, are big business. An estimated 25 lakh weddings were anticipated across India just between November 14 and December 13, 2021, according to a Confederation of All India Traders (CAIT) report. The three-day mega social event has become our greatest cultural export to the world, all while playing a supporting role to surrounding industries, from thousands of karigars to jewellery, travel and hospitality. Here, we discover how Mukherjee became a covetable cultural phenomenon and a ₹271 crore-strong business as of January 2021, 20-odd years after he dressed his first bride.

MEGHA KAPOOR The Sabya Wedding is more than just a concept. It’s synonymous with what is perceived as the gold standard of the Indian wedding, one of our biggest cultural exports. How did that come about for you?

Bu hikaye VOGUE India dergisinin January 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye VOGUE India dergisinin January 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

VOGUE INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Breathe In, Breathe Out
VOGUE India

Breathe In, Breathe Out

A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork

time-read
4 dak  |
November - December 2024
Red Pill, Blue Pill
VOGUE India

Red Pill, Blue Pill

India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum

time-read
4 dak  |
November - December 2024
Sign of the times
VOGUE India

Sign of the times

No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily

time-read
3 dak  |
November - December 2024
Return to form
VOGUE India

Return to form

Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports

time-read
3 dak  |
November - December 2024
Dimple, All Day
VOGUE India

Dimple, All Day

YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.

time-read
9 dak  |
November - December 2024
MUSIC, TAKE CONTROL
VOGUE India

MUSIC, TAKE CONTROL

As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone

time-read
3 dak  |
November - December 2024
Let it grow
VOGUE India

Let it grow

When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running

time-read
5 dak  |
November - December 2024
YOU'LL NEVER WALK ALONE
VOGUE India

YOU'LL NEVER WALK ALONE

When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.

time-read
5 dak  |
November - December 2024
Beauty and the feast
VOGUE India

Beauty and the feast

The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.

time-read
1 min  |
November - December 2024
Sweet serendipity
VOGUE India

Sweet serendipity

From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.

time-read
4 dak  |
November - December 2024