With his modern vision of luxury, VIRGIL ABLOH, the recently appointed men’s artistic director at Louis Vuitton, is opening doors to a new generation.
Virgil Abloh is an exceptionally busy man. On the day we meet for his photo shoot, he has flown in to London directly from an event in New York with Jeff Koons, his luggage—Koons’s Louis Vuitton collaboration—in tow. Before he leaves, less than 20 hours later, he will be mobbed by fans at a magazine signing, receive the 2017 Fashion Award for Urban Luxury and host a sticky-floored after-party at 180 The Strand. He is then leaving town at 7am and heading straight to Miami’s Art Basel. “I don’t sleep as much as normal people do,” he explains.
It is this tireless drive that has marked Abloh’s ascent as a fashion designer. In 2014 he founded Off-White, a label that bridges the gap between streetwear and luxury fashion, and it quickly earned a cult following. It now has more than 280 stockists around the world. Late last year he released a 10-piece collaboration with Nike, re-working its most iconic trainer styles; he has a gargantuan project with Ikea in the works; and he is prepping for a retrospective of his work next year at the Museum of Contemporary Art, Chicago. Meanwhile, women from Beyoncé to Gigi Hadid are proud ambassadors for his designs. “What is Virgil Abloh?” asked a recent magazine cover. “GOAT,” replied Rihanna on Instagram. Translated, that means: great-
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