In 2018, when Pietro Beccari, the newly-arrived CEO of Dior, was formulating a strategic plan for the company’s future, he looked back to this beginning. ‘I was thinking of ways to make Dior even more exceptional. I thought the answer was under my nose. It’s rare to have a building where the history of your own Maison started, and where you still feel the owner, Monsieur Dior, in the walls.’
This was right after the ‘Christian Dior: Designer of Dreams’ exhibition at Paris’ Musée des Arts Décoratifs (MAD), which drew more than 700,000 visitors in six months. Beccari wanted not only to renovate the historic flagship store but to install a permanent museum ‘where people can see the office of Monsieur Dior, the stairs the models walked down for the first time, the cabine [where the models changed].’ He envisioned 30 Montaigne (which had expanded over the years to eight adjoining buildings) as a new destination to shop, eat, experience the archives, or even (for a lucky few) spend the night. It would bring together the Maison's entire universe – past, present and future – in one astonishing location.
Bu hikaye Wallpaper dergisinin May 2022 sayısından alınmıştır.
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Bu hikaye Wallpaper dergisinin May 2022 sayısından alınmıştır.
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