Make It Yours !

With clear shapes and strong colours USM adjusts to your collections, your interests, your life. Never the same, always yours.

Jaffa, the oldest neighbourhood in modernday Tel Aviv-Yafo, is famed as the port of departure in the biblical story of Jonah and the whale. Today, cranes punctuate the skyline, scaffolding is as synonymous with the area as its golden cobbled streets, and there have long been gripes that Jaffa would eventually share a similar fate to the man in the tale and be swallowed up – in this case by glossy hotel and residential developments.

Thankfully, most recent projects have been sympathetic to the area’s historic character and distinct aesthetic, the latest being The Jaffa Tel Aviv, a 120-room luxury hotel and 32 residences close to the district’s ancient centre.