What’s trending now? These 20 supplement categories are hot - here’s a rundown.
Annual supplement sales in the United States are now in the billions—that’s billion with a b—with no sign of slowing down, according to market research provided by Nutritional Supplements in the U.S., 6th Edition. Supplements appeal to all ages and demographics, from millennials to seniors. And certain supplements seem to be enjoying a particularly strong rise in popularity. As consumers grow more savvy and new research and product innovations continue, there are more and better choices than ever. Here are the supplements we’ve noticed are “trending” in recent months.
HERBS
Three herbs in particular have been in the spotlight lately:
Turmeric/Curcumin. “Turmeric root really is a shining star in the health market these days,” say Mary Bove, ND, a naturopath based in Columbia, NH. “Given the fact that so many chronic diseases, cancers, and aging health challenges are connected to inflammation, it’s no wonder this anti-inflammatory-acting root has found popularity.” Th e health benefits of turmeric have both traditional and current research data supporting its effects on healthy heart function, joint function, cell growth, immune modulation, and as an inflammatory regulator. We like: Gaia Turmeric Boost Restore powder; Plnt by The Vitamin Shoppe Turmeric
Maca. An aging population is looking to several supplements, including maca. Not only does it improve energy and stamina, but “Many women fi nd it useful for helping with the discomforts of the menopausal transition,” says Bove. Maca can be used in recipes such as smoothies and oatmeal. We like: Sunfood Superfoods Maca powder; Paradise Herbs & Essentials Maca Up.
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